TY  - BOOK
AU  - Bar-Goll, Oren 
TI  - Seduction by contract: law, economics, and psychology in consumer markets 
SN  - 9780199663378
U1  - 346.022 
PY  - 2013///
CY  - Oxford.
PB  - Oxford University Press.
N1  - Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure
ER  -