TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a guide to planning, research and measurement 
T2  - PR in practice
SN  - 9780749468897
AV  - HD59 .W325 2005
U1  - 659.2 WAT 23
KW  - Public relations
KW  - Evaluation
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -