TY - BOOK AU - Patil Sheetal Jitendra AU - Keskar Anil AU - Patil D Y TI - Study of consumer buying behavior towards cosmetics with special reference to women in Pune city PY - 2014/// CY - 204 PB - SIU KW - cosmetics, consumer buying , promotion , SPSS 20.0 software , women development N2 - This study relate to assess consumer buying behavior toward cosmetics at organized retail format . to know the impact of store services-cape the stimulus-organism-response model was employed ER -