TY  - BOOK
AU  - Underhill, Paco
TI  - Why We Buy : : the science of shopping
SN  - 9781416595243
U1  - 658.834 
PY  - 2009///
CY  - New York
PB  - Simon & Schuster Paperbaks
KW  - Shopping
KW  - Consumer Behavior
ER  -