TY  - BOOK
AU  - Cooney,Mimika
TI  - Boutique baby photography: the digital photographer's guide to success in maternity and baby portraiture 
SN  - 9781608952595 (pbk.)
AV  - TR681.I6 C66 2012
U1  - 778.925 23
PY  - 2012///
CY  - Buffalo, NY
PB  - Amherst Media
KW  - Photography of infants
KW  - Marketing
KW  - Photography
KW  - Business methods
KW  - Portrait photography
KW  - Digital techniques
N1  - "Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover; Includes bibliographical references (p. 155) and index; Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index
UR  - http://www.loc.gov/catdir/enhancements/fy1308/2011924265-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1308/2011924265-d.html
ER  -