TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management
SN  - 9788131767160
U1  - 658.5/KOT 
PY  - 2014///
CY  - New Delhi; Chennai
PB  - Pearson
KW  - Marketing - Management
KW  - Marketing
KW  - Strategic management
N2  - This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
ER  -