TY  - BOOK
AU  - Prahalad C.K.
TI  - The Fortune at the Bottom of the Pyramid 
U1  - 658.810 
PY  - 2014///
CY  - New Delhi
PB  - Pearson 
KW  - GENERAL READING (L-50)
N2  - The book shows how companies could reignite profits and growth by serving the world's five billion poorest people.
ER  -