TY  - BOOK
AU  - Sörensen,Hans Eibe
TI  - Business development: a Market-oriented Perspective 
SN  - 9780470683668 (pbk.)
AV  - HD30.28 .S627 2012
U1  - 658.4012/ 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index
ER  -