TY  - BOOK
AU  - Bouchet,Patrick
TI  - Sport brands
T2  - Sports marketing series
SN  - 9780415532853 
AV  - GV716 .B664 2013
U1  - 796.06 BOU 23
KW  - Sports
KW  - Marketing
KW  - Professional sports
KW  - Economic aspects
KW  - Social aspects
KW  - Sports administration
N1  - Includes bibliographical references (pages [182]-189) and index
ER  -