TY  - BOOK
AU  - MacLaran Pauline
AU  -  Parson Elizabeth
TI  - Marketing Theory
SN  - 1470-5931
U1  - 658.8/Mar 
PY  - 2011///
CY  - UK
PB  - Sage Publications
N1  -  Special  Issue:Extending Services - Dominant Logic
  Special Issue : Critical Perspective on Co-Creation
ER  -