TY  - BOOK
AU  - Schindler, Robert M
TI  - Pricing Strategies : : a marketing approach
SN  - 9781412964746
U1  - 658.816  
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Pricing
KW  - Strategic management
KW  - Marketing management
ER  -