TY - BOOK AU - GUPTA , VIVEK, GEORGE , S S TI - CASE STUDIES ON MANAGEMENT VOL -IX U1 - 658 PY - 2007/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - CASE STUDIES ON MANAGEMENT VOL -IX KW - MANAGEMENT N1 - ICFAI UNIVERSITY PRESS; ICFAI UNIVERSITY PRESSINV/SIBM/492 , 08.11.09; INV/SIBM/492 , 08.11.09 ER -