TY  - BOOK
AU  - Moffitt, Sean.
TI  - Wiki Brands
SN  - 978007807
U1  - 658.8'27 
PY  - 2011///
CY  - NEW DELHI
PB  - Tata MC-Graw-Hill Education  PVT. LTD.
KW  - Brand Management
ER  -