TY  - BOOK
AU  - Normann, Richard
TI  - Reframing Business : when the map changes the landscape
SN  - 0471485578
U1  - 658.401 
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons Ltd.
KW  -  Strategic planning
KW  - Business planning
KW  - Management
ER  -