TY  - BOOK
AU  - Trout, Jack
TI  - Trout on strategy: capturing mindshare conquering markets
SN  - 9780070532854
U1  - 658.401  
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited
KW  - Marketing Management
KW  - Strategic planning
KW  - Strategic Management
ER  -