TY  - BOOK
AU  - Vincent, Laurence
TI  - Legendary Brands : : unleashing the power of storytelling to create a winning market strategy
SN  - 9780793155606
U1  - 658.827 
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Strategic
KW  - Marketing
KW  - Brand management
ER  -