TY  - BOOK
AU  - Trigger, Jean-Paul
TI  - 50+ Marketing : : marketing  communication, and selling to the over 50s generations
SN  - 9780333984123
U1  -  658.8 
PY  - 2002///
CY  - Hampshare
PB  - Palgrave 
KW  - Marketing
KW  - Marketing management
ER  -