TY  - BOOK
AU  - Boyd Harper W
AU  - Walker Orville C and Lareche Jean Claude
TI  - Marketing management : a strategic approach with a global orientation
SN  - 0256125767
U1  - 658.8  
PY  - 1995///
CY  - Chicago
PB  - Irwin publishing house
KW  - Marketing management
ER  -