TY  - BOOK
AU  - Schullz Don E
AU  - Tannenbaum Stanley I and Lauterborn Robert F
TI  - Integrated marketing communications
SN  - 9780844233635
U1  - 658.802 
PY  - 1993///
CY  - USA
PB  - Ntc business books
KW  - Communication marketing
KW  - Marketing management
ER  -