TY  - BOOK
AU  - Johansson Johny K
AU  - Nonaka Ikujiro
TI  - Relentiless : the japanese way of marketing
SN  - 9780887308604
U1  - 658.8 
PY  - 1996///
CY  - USA
PB  - Harper & Collins
KW  - Satisfying
KW  - Marketing management
ER  -