TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic Marketing Problems: cases and comments
SN  - 0205121306
U1  - 658.802	 
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing Decision making
KW  - Marketing Management
KW  - Strategic Management
ER  -