TY  - BOOK
AU  - MAUBORGNE, RENEE, KIM, W. CHAN 
TI  - BLUE OCEAN STRATEGY
U1  - 658.802 
PY  - 2005///
CY  - USA.
PB  - HARVARD BUSINESS SCHOOL
KW  - BLUE OCEAN STRATEGY
N1  - 235; 235
ER  -