TY  - BOOK
AU  - GRONROOS, CHRISTIAN.
TI  - SERVICE MANAGEMENT AND MARKETING : A CUSTOMER RELATIONSHIP MANAGEMENT APPROACH
U1  -  GRO 
PY  - 2000///
CY  - CHICHESTER.
PB  - JOHN WILEY & SONS, LTD.
N1  - REF-MARKETING
ER  -