TY  - BOOK
AU  - Mathur, Shiv S.
AU  - Kenyon, Alfred
TI  - Creative Value: successful business strategies
SN  - 9780750653633
U1  - 658.401 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Strategic Planning
KW  - Competition
KW  - Strategic Management
ER  -