TY - BOOK AU - KNIGHT,PETER TI - THE HIGHLY EFFECTIVE MARKETING PLAN:A PROVEN,PRACTICAL,PLANNING PROCESS FOR COMPANIES OF ALL SIZES SN - 8129701430 U1 - 658.8 KNI PY - 2004/// CY - SINGAPORE PB - PEARSON EDUCATION Pte.Ltd. KW - MANAGEMENT,MARKETING,COMPANY,PLAN,POLICY N1 - MARKETING MANAGEMENT N2 - THIS BOOK PRESENTS THE MARKETING PLAN VERY EFFECTIVELY WHICH WILL STIMULATE TO ANY TYPES OF COMPANIES ER -