TY  - BOOK
AU  - KARUNAKARAN,K
TI  - MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT
U1  - 658.8 KAR 
PY  - 2008///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - MANAGEMENT,MARKETING,GLOBAL MARKETING,RURAL MARKETING,RETAIL MANAGEMENT,E-MARKTING,CONSUMER BEHAVIOUR,SERVICES MARKETING
N1  - MARKETING MANAGEMENT
N2  - The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context.  Covers all the relevant top
ER  -