TY  - BOOK
AU  - PERCY,LARRY, ELLIOTT,RICHARD 
TI  - STRATEGIC ADVERTISING MANAGEMENT
U1  - 659.11 
PY  - 2005///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - STRATEGIC ADVERTISING MANAGEMENT
N1  - STAR BOOK SERVICE1331; 1331
ER  -