TY  - BOOK
AU  - GUPTA, SOMA SEN 
TI  - CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY
U1  - 658.8342 
PY  - 2005///
CY  - NEW DELHI
PB  - NEW CENTURY PUBLICATIONS
KW  - CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY
KW  - CONSUMER BEHAVIOUR
N1  - STAR BOOK SERVICE; 1331; 1331
ER  -