TY  - BOOK
AU  - Grönroos,Christian
AU  - Sheth,Jagdish N.
AU  - Fisk Raymond P
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132110026 (hardback : alk. paper)
AV  - HF5415 .G756 2013
U1  - 658.80092 23
PY  - 2013///
CY  - New Delhi
PB  - Sage Publication
KW  - Grönroos, Christian,
KW  - Marketing
KW  - Marketing research
KW  - Communication in marketing
N1  - Includes bibliographical references; V.1.Service Marketing, V.2.Service Management, V.3.Service Logic, V.4.Service Quality, V.5.Relationship Marketing, V.6.Marketing Theory, Vol.7.Communication, Vol.8.Research Approach & Others Works
V.1. xxxvii, 222 p. :  cm.
V.2. xxvii, 184 pages
V.3. xxvii, 238 pages
V.4. xxv, 212 pages 
V.5. xxvi, 245 pages
V.6. xxiii, 190 pages
V.7. xxxi, 181 pages
V.8. xxiii, 260 pages
ER  -