TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Sheth,Jagdish N.
AU  - Kim Sung S
AU  - Citrin Alka V
TI  - Legends in marketing.: Set of 1-9 Volumes
T2  - Legends in marketing
SN  - 9788132105176 (hbk. : alk. paper)
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi, Thousand Oaks
PB  - SAGE
KW  - Malhotra, Naresh K.
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -