TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Sheth,Jagdish N.
AU  - Agarwal James
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132105176 (hbk. : alk. paper)
AV  - HF5415.2 .M289 2011
U1  - 658.80092 23
PY  - 2011///
CY  - New Delhi, Thousand Oaks
PB  - SAGE
KW  - Malhotra, Naresh K.
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and index; v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
v.1. lii,269 pages
v.2. xxxvi,405 pages
v.3. xxv,303 pages
v.4. xxxvii, 303 pages
v.5. xxxix,295 pages
v.6. xxxviii,385 pages
v.7. xxxviii,250 pages
v.8. xl,265 pages
v.9. xxxix,269 pages
ER  -