TY  - BOOK
AU  - KOTLER , PHILIP, LILIEN , GARY L, MOORTHY , K. SRIDHAR 
TI  - MARKETING MODELS
U1  - 658.83 
PY  - 1992///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA
KW  - MARKETING MODELS
N1  - EVEREST COMPUTER BOOK SHOP7268; 7268
ER  -