TY  - BOOK
AU  - RAMASWAMY , V S, NAMAKUMARI , S 
TI  - MARKETING MANAGEMENT : PLANNING IMPLEMENTATION & CONTROL
U1  - 658.8 
PY  - 2002///
CY  - NEW DELHI
PB  - MACMILLAN
KW  - MARKETING MANAGEMENT : PLANNING IMPLEMENTATION & CONTROL
KW  - GENERAL MANAGEMENT
ER  -