TY  - BOOK
AU  - PERREAULT,WILLIAM, MCCARTAHY,E JEROME 
TI  - BASIC MARKETING : GLOBAL MANAGERIAL APPROACH
U1  - 658.8 
PY  - 2002///
CY  - NEW DELHI
PB  - Tata Mcgraw Hill Publishing Compnay Ltd.
KW  - BASIC MARKETING : GLOBAL MANAGERIAL APPROACH
KW  - Marketing
N1  - POPULAR BOOK HOUSE445/18.11.02; 445/18.11.02
ER  -