TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
AU  - Whittington, Richard
TI  - Exploring corporate strategy: text and cases
SN  - 9788131719251
U1  - 658.4012 
PY  - 2014///
CY  - New Delhi
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
ER  -