TY  - BOOK
AU  - Wrenn,Bruce
AU  - Stevens,Robert E.
AU  - Loudon,David L.
TI  - Marketing research: text and cases 
SN  - 9780789027467
U1  - 658.83 
PY  - 2007///
CY  - New York
PB  - Best Business Books
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references (p. 451-455) and index
ER  -