TY  - BOOK
AU  - HOFFMAN , K. DOUGLAS 
TI  - ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES
U1  - 658.87 
PY  - 2002///
CY  - NEW YORK
PB  - HARCOURT COLLEGE PUBLISHERS
KW  - ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES
KW  - SERVICES MARKETING
N1  - ALLIED PUBLISHERS LIMITED
ER  -