TY  - BOOK
AU  - ZEITHAML VALARIE A , BITNER MARY JO , GREMLER DWAYNE D
TI  - SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 9781259026812
U1  - 658.834 2 ZEI/BIT 
PY  - 2013///
CY  - NEW DELHI
PB  - MCGRAW HILL
KW  - MARKETING (G-38)
KW  - MARKETING SERVICES
N2  - INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
ER  -