TY  - BOOK
AU  - HILL NIGAL
TI  - THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT
U1  - 658.812 HIL/ALE 
PY  - 2006///
CY  - ENGLAND
PB  - GOWER PUB LTD
KW  - CUSTOMER RELATION, MARKETING, MARKETING RESEARCH
KW  - MARKETING GENERAL (R-20)
N2  - THIS BOOK PRESENTS A THOROUGH EXAMINATION OF HOW TO USE RESEARCH TO UNDERSTAND CUSTOMER SATISFACTION AND LOYALTY
ER  -