TY  - BOOK
AU  - MARTINEZ PEPE
TI  - THE CONSUMER MIND
SN  - 9780749465704
U1  - 658.8343 MAR 
PY  - 2012///
CY  - NEW DELHI
PB  - KOGAN PAGE PUB
KW  - CONSUMER MIND (G-16)
KW  - MARKETING CONSUMER BEHAVIOR
N2  - THE CONSUMER MIND EXPLORES THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS ANALYSING THE TYPES OF COMMUNICATION AND THEIR PRECEPTION OF BRANDS BASED ON RESEARCH FROM MILLWARD BROWN,ONE OF THE WORLD'S LEADING RESEARCH AGENCIES SERVICES AND COMMUNICATIONS REA
ER  -