TY  - BOOK
AU  - HAYWOOD ROGER
TI  - CORPORATE REPUTATION THE BRAND AND THE BOTTOM LINE
SN  - 9780749446512
U1  - 659.2 HAY 
PY  - 2006///
CY  - NEW DELHI
PB  - KOGAN PAGE PUB
KW  - MARKETING ADVERTISING (G-7)
N2  - BOARD POLICY : WIN A GOOD REPUTATION THROUGH ACTION FROM THE TOP,MARKETING: MAKE PUBLIC RELATIONS WORK CLOSELY WITH MARKETING,ETC
ER  -