TY  - BOOK
AU  - ANDERSON JAMES C , NARUS JAMES A , NARAYANDAS DAS , SESHADRI D V R
TI  - BUSINESS MARKET MANAGEMENT (B2B)
SN  - 9788131731635
U1  - 658.802 AND/NAR 
PY  - 2011///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING B 2 B (G-14) (G-51)
N2  - The book discusses on smart market segmentation, critical analysis of customer value propositions, gaining new business, managing customers etc
ER  -