TY  - BOOK
AU  - KOTLER PHILIP
TI  - MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE
SN  - 9788131716830
U1  - 658.802 KOT/KEL 
PY  - 2009///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING(G-01)
KW  - MARKETING MANAGEMENT
N2  - THIS EDITION FEATURES ARE RURAL MARKETING MEMOS, BREAKTHROUGH MARKETING BOXES.ALSO THIS BOOK DEFINES THE HOLISTIC MARKETING, INTERNAL MARKETING, INTEGRATED MARKETING, RELATIONSHIP MARKETING AND SOCIALLY RESPONSIBLE MARKETING
ER  -