TY  - BOOK
AU  - MAJUMDAR RAMANUJ
TI  - CONSUMER BEHAVIOR : INSIGHTS FROM INDIAN MARKET
SN  - 9788120339637
U1  - 658.834 MAJ 
PY  - 2010///
CY  - NEW DELHI
PB  - PRENTICE HALL PUB
KW  - CONSUMER BEHAVIOUR, INDIAN MARKET (G-16)
KW  - MARKETING CONSUMER BEHAVIOR
N2  - THIS BOOK CONTAINS EXAMPLES OF MARKETING PRACTICES IN INDIA, DIVERSITY OF THE INDIAN MARKETS
ER  -