TY  - BOOK
AU  - KOTLER PHILIP , KARTAJAYA HERMAWAN
TI  - MARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT
SN  - 9788126526192
U1  - 658.802 KOT/KAR 
PY  - 2010///
CY  - NEW DELHI
PB  - WILEY INDIA (P) LTD.
KW  - FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT. Marketing 3.0 makes the persuasive case that customers and societal welfare is the next frontier for c
KW  - MARKETING GENERAL (G-43)
N2  - This provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i
ER  -