TY  - BOOK
AU  - SCHIFFMAN LEON G , KANUK LESLIE LAZAR , KUMAR S RAMESH
TI  - CONSUMER BEHAVIOR
SN  - 9788177589993
U1  - 658.834 2 SCH/KAN 
PY  - 2010///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
KW  - MARKETING CONSUMER BEHAVIOR (G-15)
N2  - THE CONSUMER AS AN INDIVIDUAL,CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS,THE CONSUMER'S DECISION MAKING PROCESS AND ETHICAL DIMENSIONS
ER  -