TY  - BOOK
AU  - DHOLAKIA NIKHILESH
TI  - MARKETING MANAGEMENT : CASES AND CONCEPTS
SN  - 9780333902752
U1  - 658.848 DHO/KHU 
PY  - 2008///
CY  - NEW DELHI
PB  - MACMILLAN INDIA PUB
KW  - MARKETING, MANAGEMENT (G-4)
KW  - MARKETING
N2  - THIS DISCUSSES THE DIFFERENT CASE STUDIES TO EXPLAIN THE CONCEPT OF MARKETING MANAGEMENT
ER  -