TY  - BOOK
AU  - RAMKISHEN Y
TI  - NEW PERSPECTIVES IN RURAL AND AGRICULTURAL MARKETING
U1  - 380.161 04  
PY  - 2004///
CY  - MUMBAI
PB  - JAICO
KW  - RURAL MARKETING,CASES (A-12)
KW  - AGRICULTURAL MARKETING
N2  - THIS BOOK DEALS WITH PROFILES RURAL MARKETING STRATEGIES, PRODUCTS, PRICING, DISTRIBUTION, SALES FORCE AND PROMOTION
ER  -