TY  - BOOK
AU  - GHOSE AMITABHA
TI  - GREEN MARKETING STRATEGIES
SN  - 9788131414422
U1  - 658.835 GHO 
PY  - 2008///
CY  - HYDERABAD
PB  - ICFAI PRESS
KW  - GREEN MARKETING, ECOLOGICAL PRODUCTS MARKETING, CASES
KW  - MARKETING GENERAL (G-48)
N2  - THIS BOOK HIGHLIGHTS THE ISSUES SURROUNDING THE MARKETING OF ECOLOGICAL PRODUCTS IN THE INTERNATIONAL MARKETPLACE, THE CHALLENGES AND OPPORTUNITIES FOR THE ECO-COMPANIES FOR INTERNATIONAL MARKETING ALONG WITH SOME CASE STUDIES
ER  -