TY  - BOOK
AU  - ICFAI PRESS
TI  - SERVICES MARKETING WORKBOOK
U1  - 658.8 ICF 
PY  - 2005///
CY  - HYDERABAD
PB  - ICFAI PRESS
KW  - WORKBOOK , CASE STUDIES
KW  - MARKETING SERVICES (R-19)
N2  - THIS BOOK CONSISTS OF MULTIPLE CHOICE QUESTIONS, SHORT CASES. IT ALSO HAS MODEL QUESTION PAPERS
ER  -